![]() ![]() The denim hangs on an iron rail that was made especially for me. I operate the online from there, do photography and meet customers by appointment. The setup of Rivet & Hide is slightly different from that of most other retailers, how does it work on a day to day basis? ![]() The biggest buzz I get from my business is sharing the excitement of my customers at having a UK based store devoted to great denim. That just did not make sense to me and I wanted to change the situation. I almost opened a coffee shop the year before Rivet and Hide started. But I kind of felt that there were lots of great coffee shops opening up all over the place but a woeful lack of great denim shops in the UK. ![]() “Coffee fascinates me in the same way as denim does. We had a chat with Danny to learn more about his prospering British rare denim business.īeside your personal fascination with denim, what was your motivation to open Rivet and Hide? The narrative of the store is very cohesive and an inspiration. I became hooked on Self Edge and any trip to the city demands a visit.”Īfter a while, Danny found himself asking why a store with a similar focus on Japanese denim did not exist in the UK. Not just about how a fabric would wear and tear but the provenance of it, the artisans who had made it, and even down to the bloody machinery used in its construction. “I was impressed with how well the guys in there knew the brands they carried. Having a coffee down the road afterwards he dwelled on the denim and other clothes there. The shop is dedicated to sourcing the rarest of raw denims. He travels to Japan twice a year to nurse the relationships he has built there and to deepen his knowledge of Japanese denim and craftsmanship. Having a background in customer service Danny is highly aware of the value of making customers feel comfortable and confident when contacting Rivet and Hide. Not everyone can visit the showroom but that doesn’t mean online customer can’t receive the same very bespoke service and support with their enquiries.īeing born and bred in London Danny has always been exposed to different styles of clothing. As a student in the late 80s he explored the city’s rich culture of vintage shops. Later, travels to the USA and Japan introduced him to some specialist clothing retailers whose focus was on old style construction and unique fabrics. His first visit to Self Edge in San Francisco in 2007 made a huge impression. As founder Danny Hodgson puts it, “we don’t just sell raw denim, we sell rare denim.”ĭanny started Rivet and Hide in 2012 initially as an online shop only. Being able to trace every stitch and know who has made the garments is fundamental. In the effort not to ‘carbon copy’ any other specialist denim shop, Rivet and Hide has brought in small batch brands with a growing following such as Steel Feather, bybeatle and Railcar Fine Goods that offer something very different. Operated as workshop open by appointment only between 10am-7pm any day of the week, the main focus of the business is the well-functioning webshop, . The concept of the shop is centered around raw denim and unique apparel from small batch and specialist brands whose focus on quality is almost obsessive. London’s Rivet and Hide is slowly but surely putting the British capital on the raw denim map. ![]()
0 Comments
Leave a Reply. |